Mots-clés
modernization / social aspects / economic development / towns / management plans / historical surveys / town planning schemes / town planning policy / cultural policy / urban development / modern architecture / architectural heritage / architectural projects / town planning / historic urban landscapes / economic impact / economic value / conservation policy / historic towns
Résumé en anglais
In 1950 Melbourne, Australia was physically a nineteenth century city and socially and economically clinging to its past glories as the largest and richest city in the country.By the 1970s it realised that it needed to reassert its position over its rival, Sydney. After a short flirtation with American modernism and attempting to turn itself into an antipodean version of Los Angeles it struck out in a new direction which built on its prodigious architectural and social heritage.The paper will describe this journey, but in particular highlight the role that heritage conservation played in establishing Melbourne as an attractive, vibrant, economically dynamic and cultural city. How Melbourne movedfrom seeing its history and heritage as an economic impediment to embracing it as a valuable asset. It will point to several lessons, including: 1. the role of the past in determining the future of a place, 2. the need to search for new social and economic opportunities, 3. maintaining a broad view of what is important about a place and the limitations of simply preserving monuments, and 4. the importance of activism in establishing a political agenda.The paper will not be a hard edged economic paper, but rather a descriptive piece focussed on the adoption of different planning strategies and their impact in terms of population, economic activity and social outcomes.