Votre ressource mondiale sur le patrimoine
EN
ES
FR
Réf.
42881
Type
conference item
Titre
To promote urban heritage culture in the age of information revolution: a new creativity
Langues
English
Auteurs
Colletta, Teresa
Lieu de publication
Charenton-le-Pont
Pays de publication
France
Maison d'édition
ICOMOS
Date
2018
Titre de conférence
ICOMOS 19th General Assembly and Scientific Symposium "Heritage and Democracy"
Lieu de conférence
New Delhi, India
Date de conférence
13-14th December 2017
Mots-clés
urban heritage / creativity / conservation / promotion / communication / cultural tourism / town and country planning / economic aspects / social aspects / public awareness / dissemination / digital heritage / information and communication technologies / town planning / historic towns
Résumé en anglais
Much of the current debate on a “responsible” heritage safeguard regarding the increase ofdifferent forms of information with the aim to spread knowledge of the complex historical towns’
stratification and to promote the “values” of urban heritage in national and international general publicand stakeholders. A crucial aspect of the conservation of cultural heritage is that the urban heritage
(tangible and intangible) was not sufficiently interpreted and promoted; a big gap exists between therichness and the complexity of the historical city, as living organism, human and functional tissue, social
and economic life, and the ignorance of these "values" both by the local community and by the "visitors"and tourists. The dissemination of information and knowledge is fundamental to engage the interest and
understanding of the wide public of tourist circuits.The issue of the communication and the promotion of the urban integrated conservation knowledge is a
subject closely linked to the cultural tourism more extensively informed and trained, that cannot bereduced to activities of urban design. Therefore the dissemination of information must be "scientific" and
creative to take advantage of the new approaches of the modern digital resources to promote a goodcultural understanding to oppose the marketing and mass tourism pressure in the historical towns and in
WHL urban sites. The culture in fact can become a big catalyst of creativity.This paper, on the basis of my previous researches, will focus its interest to analyze general principles of
broad application of Urban Communication in the outstanding existing urban assets in the world,particularly with the advent of the technological innovation. In fact the innovation of the knowledge
through the multimedia and digital technologies (ICT), in primis the digital urban signage, offers todaymore opportunities and possibilities. I will speak about this theme, demonstrated with a confrontation of
different specific examples and propositions in Europe, Asia and Latin America- enhancing opportunitiesand possibilities to protect, interpret and promote cultural heritage. The digital system of signage is
becoming increasingly familiar to larger sections of the community and essential to understand theirpotential to promote understanding and engagement amongst diverse communities. We will demonstrate,
by means of best practices that it is mandatory that a good communication signage system be designedand inserted since the beginning in planning urban heritage revalorization and in the consequent
management plan as a fundamental component of the participation process also to guarantee theconditions for the effective perpetuation of the values.
stratification and to promote the “values” of urban heritage in national and international general publicand stakeholders. A crucial aspect of the conservation of cultural heritage is that the urban heritage
(tangible and intangible) was not sufficiently interpreted and promoted; a big gap exists between therichness and the complexity of the historical city, as living organism, human and functional tissue, social
and economic life, and the ignorance of these "values" both by the local community and by the "visitors"and tourists. The dissemination of information and knowledge is fundamental to engage the interest and
understanding of the wide public of tourist circuits.The issue of the communication and the promotion of the urban integrated conservation knowledge is a
subject closely linked to the cultural tourism more extensively informed and trained, that cannot bereduced to activities of urban design. Therefore the dissemination of information must be "scientific" and
creative to take advantage of the new approaches of the modern digital resources to promote a goodcultural understanding to oppose the marketing and mass tourism pressure in the historical towns and in
WHL urban sites. The culture in fact can become a big catalyst of creativity.This paper, on the basis of my previous researches, will focus its interest to analyze general principles of
broad application of Urban Communication in the outstanding existing urban assets in the world,particularly with the advent of the technological innovation. In fact the innovation of the knowledge
through the multimedia and digital technologies (ICT), in primis the digital urban signage, offers todaymore opportunities and possibilities. I will speak about this theme, demonstrated with a confrontation of
different specific examples and propositions in Europe, Asia and Latin America- enhancing opportunitiesand possibilities to protect, interpret and promote cultural heritage. The digital system of signage is
becoming increasingly familiar to larger sections of the community and essential to understand theirpotential to promote understanding and engagement amongst diverse communities. We will demonstrate,
by means of best practices that it is mandatory that a good communication signage system be designedand inserted since the beginning in planning urban heritage revalorization and in the consequent
management plan as a fundamental component of the participation process also to guarantee theconditions for the effective perpetuation of the values.
Document joint
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