Titre
The stories we tell about places (and how they define the economic trajectory of communities): the value of authentic heritage and rooted identity in the global competition for talent, tourism and trade
Mots-clés
cultural identity / values / economic aspects / surveys / historical surveys / promotion / competitions / sustainability / conservation / spirit of place / intangible heritage / economic development / theoretical aspects / World Heritage Sites / theory of conservation / cultural heritage / conservation of architecture / architectural ensembles / World Heritage / economic value / historic towns
Résumé en anglais
This paper builds on seminal research we have undertaken on World Heritage Sites. (See our report World Heritage Status: Is there opportunity for economic gain? 2009) It explores a key theme that emerged from that research – of heritage being increasingly identified as a way of cities and regions differentiating themselves from each other as a key element of their economic development. It highlights how dynamic cities and regions utilize authentic heritage to create a narrative that gives them a distinct ‘sense of place’ that gives a comparative advantage in terms of attracting and retaining human talent, higher value tourism, trade and inward investment. The paper concludes by highlighting the need to create defining narratives for historic communities that contain the flexibility required for future social and economic development.