Publicomos

Notice (permalien)

Réf.

41960

Type

chapter

Titre

Conflicting perspectives on marketing Hong Kong's cultural heritage tourism attractions

Langues

English

Auteurs

Du Cros, Hilary

Auteurs institutionnels

ICOMOS Spain

Lieu de publication

Madrid

Pays de publication

Spain

Maison d'édition

ICOMOS Spain

Date

2002

Pages

p. 319-321

Titre de la source

Estrategias relativas al patrimonio cultural mundial. La salvaguarda en un mundo globalizado. Principios, practicas y perspectivas. 13th ICOMOS General Assembly and Scientific Symposium. Actas

Titre de conférence

ICOMOS 13th General Assembly: Strategies for the World’s Cultural Heritage - Preservation in a Globalised World - Principles, Practices, Perspectives

Lieu de conférence

Madrid, Spain

Date de conférence

1-5 December 2002

Mots-clés

cultural heritage / tourism / tourism management / historic sites / cultural tourism / sustainable tourism / tourist industry

Monuments et sites

Hong Kong

Résumé en anglais

Addressing the radically different needs of the tourist, who is travelling to seek experiences, and the community, that seeks some financial benefit from the traveller, poses the greatest challenge for tourism in general and for cultural tourism in particular. The commodification of cultural heritage assets presents a number of issues for their management, not the least of which is the challenging task ofaccommodating both the needs of the tourism industry and the ideals of local attraction managers (Bazin 1995, Cheung 1999, Peleggi 1996, Robb 1998, Sletvold 1996). The marketing and commodification of heritage assets for tourism includes more than just promotion of a selected group of assets, it should also cover their presentation, conservation and strategies employed for visitor management to balance conservation, host community and tourism needs.

URL

http://international.icomos.org/madrid2002/actas/319.pdf

Document joint

319.pdf

Licence

Creative Commons Attribution-Non Commercial-No Derivatives (BY-NC-ND)

Document source

44337 - Spanish #44337