Résumé en anglais
“Life Beyond Tourism” is a project for a new style oftourism. Currently being tested in Florence, it can be experienced,
measured, criticized and improved on. It's a flower whose petalsare the “encounters”, “communication”, “knowledge”,
“conservation” and “economy” (Figure 1). It's a new vision oftourism, not consumer-driven and not standardized but
strategically designed:- to safeguard “spirit of place”;
- to communicate “spirit of place”;- to encourage visitors of all cultural levels to truly familiarize
with their destination;- to promote acquaintance and friendship among tourists from
different countries;- to foster a sense of respect in a non-standardized context.
In “Life Beyond Tourism”:- people working in the tourist business give their work added
value by not only providing a service but also by being awarethat they are working to promote peace;
- tourists become potential heralds of peace;- sites reaffirm their identity as “laboratories” for familiarization
with, and for the enhancement and communication of “spirit ofplace”.