Résumé en anglais
Puri district of Odisha in India is famous since ages for its great monuments of marvellousarchitectural beauty and speckled with innumerable holy shrines and the natural blessings of seas and
forests making it a Tourists’ paradise. The rich craft like Pattachitra, Stone Carving, Applique work, Palmleaf engraving makes Puri “The Handicraft capital of Odisha”. However the silent craftsmen involved in
this intangible heritage are struggling for sustenance because of the disconnection between these ruralcraftsmen and urban markets. This is causing the rural craftsmen gradually lose interest in their traditional
crafts. Hence there is a greater need for the promotion of these intangible economic activities as well aspreserve these dying crafts by bringing in opportunities to these rural craftsmen.
More than 10 million pilgrims and tourists throng Puri all-round the year, with maximum pilgrims
arriving during the annual Rath Yatra festival making the city surpass its Pilgrim holding capacity. Thevarious government schemes formulated like HRIDAY for heritage city aims inter alia towards
“Promotion of core tangible economic activities to enhance the avenues of livelihood amongststakeholders and enhancement of basic public-conveniences for the tourists and pilgrims to facilitate their
stay and create effective linkages between tourism and cultural facilities”.This paper attempts to develop a sustainable model for full utilization of resources that can boost
intangible heritage through invisible forces of the tangible heritage of Puri. Identifying potential locationsof Pilgrim facility points aligned along the National Highway within the proximity of Puri and the craft
villages was the major task. Conduct of primary survey of the craftsmen enumerated in developing theselocations as work cum display cum sale of artefacts throughout the year. Connecting these facility points
with regular Tourist circuit is proposed to invigorate the crafts.