Publicomos

Notice (permalien)

Réf.

41481

Type

conference item

Titre

The Cherokee Cultural Tourism Program: Seeking a Balance Between Authenticity and Economic Development

Langues

English

Auteurs

Ketz, Anne / Ketz, David

Date

2008

Pages

10 p.

Titre de conférence

16th ICOMOS General Assembly and International Symposium: ‘Finding the spirit of place – between the tangible and the intangible’

Lieu de conférence

Québec, Canada

Date de conférence

29 sept – 4 oct 2008

Mots-clés

cultural tourism / tourists / authenticity / economic aspects / marketing / cultural programmes / conservation of historic sites / social aspects / sustainable tourism / sustainable development / interpretation / tourism management

Pays mentionnés

United States

Monuments et sites

Cherokee Nation of Oklahoma, USA

Résumé en anglais

The Cherokee Nation of Oklahoma is developing a culturaltourism program that is far-reaching, both geographically and in its potential social, cultural, and economic impact. To inventory, restore,interpret, and protect significant historic and cultural places, the program is constantly seeking a balance between the inherent tensions ofmaintaining authenticity while developing marketing opportunities. An example of this challenge is the Trail of Tears, the most painful ofmemories in the community’s history, yet the most identifiable and iconic when considering branding the program to attract tourists. Thispresentation will discuss the process for developing this ambitious program in a way that respects and promotes the identity of the Cherokeepeople through the active participation of the tradition bearers, such as elders, storytellers, and artists, while attracting national and internationalvisitors to the Cherokee’s home in modern-day Oklahoma.

Document joint

77-SZ5d-13.pdf

Licence

Creative Commons Attribution-Non Commercial-No Derivatives (BY-NC-ND)