Résumé en anglais
Digital tools and social media have provided every individual a platform to express theiropinions, share information, photographs as well as research. Although the potential of application of
digital tools to make cultural heritage conservation a far more inclusive process is immense; thechallenges are complex and differ for most cultural contexts. While many cultures have successfully
employed the use of digital tools and technology for provoking citizen engagement in heritageconservation; in India it has mainly been used for dissemination of information rendering it an elitist
rather than a democratic tool. In semi-urban India, where the community is insular with limited exposureto social media and the internet their impact, strategies for crowdsourcing have to be bespoke sensitive
to the psyche of the local community. How can the digital technology empower the ordinary citizen tomanage his own heritage in such diverse economic and cultural climates? What then becomes the role
for the conservation professional?This paper adopts a case study approach of the Dutch in Chinsurah Project and the Heritage
&
People ofChandernagore Project; to examine the challenges in the application of open source digital media
technology and social media for heritage conservation and citizen engagement. It shall also considerhow heritage, memories and narratives shall be carried forward through the use of digital technologies
into the future and help shape the development of semi-urban towns through the use of digitaltechnologies.