Publicomos

Notice (permalien)

Réf.

42870

Type

conference item

Titre

Promoting Heritage Conservation Using Digital Communication System in China

Langues

English

Auteurs

Rouhani, Bijan

Lieu de publication

Charenton-le-Pont

Pays de publication

France

Maison d'édition

ICOMOS

Date

2018

Titre de conférence

ICOMOS 19th General Assembly and Scientific Symposium "Heritage and Democracy"

Lieu de conférence

New Delhi, India

Date de conférence

13-14th December 2017

Mots-clés

dissemination / communication / cultural heritage / conservation / information and communication technologies / heritage at risk / economic aspects / social aspects / prevention of deterioration / public awareness / public participation / protection of historic sites

Pays mentionnés

China

Résumé en anglais

Statistics from 2016 show that in China, more than 90% of the 624,000,000 smartphone users actively use the social mobile application WeChat. 80% of WeChat users have chosen and subscribed to information feeds via the application run by enterprises, media or privately, calledofficial accounts. Other new forms of digital communication systems that are making great daily impact include micro blogging (e.g. Weibo), real-time video sharing (e.g. Yi-zhibo etc.), question andanswer websites (e.g. zhihu.com), and news and information mobile applications that recommend personalized information to individual users based on artificial intelligence technology (e.g. JinriToutiao). These powerful digital systems have changed the methods people us to acquire information, and provided more opportunities for the users to share and spread. The varied forms of contentcombining text, image, sound, video and interactive interface keep users absorbed. Communication and dissemination related to cultural heritage has greatly benefitted from thisdevelopment. Real cases of using the digital media systems, especially the WeChat official account, shows its contribution to heritage conservation by engaging public supervision on site protection, promoting understanding of sites and history, and drawing interests from the potential disseminator. The WeChat official account serves also as an important marketing tool for museums, sites and design firms.This article is based on the studies of recent communication cases, e.g. the ‘botched’ repair of the great wall in Liaoning Province and the live broadcasting of the night in Chengdu City Museum etc.,to demonstrate the types of impacts which new digital communication systems make on heritage conservation. It will analyze the changes the new systems introduce, the opportunities and challengesthey bring. Then by the end it will try to explore how the digital system will expand and complement the heritage conservation field into an ecosystem.

Ressource intégrale

yes

Document joint

3._ICOA_1083_Jianyun_SM.pdf

Licence

Creative Commons Attribution-Non Commercial-Share Alike (BY-NC-SA)