Votre ressource mondiale sur le patrimoine
EN
ES
FR
Réf.
42399
Type
conference item
Titre
New strategies for cultural tourism planning: Quality and creativity as tools for development
Langues
English
Auteurs
Martínez Yáñez, Celia
Date
21/05/2012
Pagination de section
1-7
Titre de conférence
ICOMOS 17th General Assembly
Lieu de conférence
Paris, France
Date de conférence
2011-11-27 / 2011-12-02
Mots-clés
cultural heritage / cultural tourism / analysis / economic aspects / social aspects / management plans / case studies / intangible heritage / overvisiting / sustainability / sustainable development / World Heritage / management / movable cultural property / cultural routes / public awareness
Résumé en anglais
The overexploitation of many cultural properties, and, at the same time, the lack of use and fast degradationof certain others, points out a significant imbalance in the cultural tourism market. Based on international tourism statistical data and specific case studies, this paper will analyze in depth the causes of this imbalance and their impact on heritage protection. Our aim is to help mitigate this situation by proposing new strategies for cultural tourism planning to enhance the sustainability of this activity. The following issues will be addressed:
● The need to analyze not the quantity, but the quality of heritage tourism and the mechanisms of its distribution andmarketing.
● The study of the motivations and characteristics of heritage tourism consumption, going beyond the numbersto examine how they can contribute to a greater number of properties to benefit from the positive effects of this
activity.● The development of strategies that help to resolve the pressures of mass tourism in heritage by means of:
● The strict respect of the carrying capacity and management of visitor flows● And the promotion of the creativity in the management of cultural destinations, integrating tourism and heritage in
their cultural life and promoting intangible values that add quality to the tourist and cultural experience.Our goal is to demonstrate how the overall analysis of these issues may improve the integration between development and conservation of heritage, not only to meet the challenges of emerging trends in cultural tourism, but mainly to keep heritage alive, diversify its uses and enhance its ability to improve the quality of life of the contemporary society.
● The need to analyze not the quantity, but the quality of heritage tourism and the mechanisms of its distribution andmarketing.
● The study of the motivations and characteristics of heritage tourism consumption, going beyond the numbersto examine how they can contribute to a greater number of properties to benefit from the positive effects of this
activity.● The development of strategies that help to resolve the pressures of mass tourism in heritage by means of:
● The strict respect of the carrying capacity and management of visitor flows● And the promotion of the creativity in the management of cultural destinations, integrating tourism and heritage in
their cultural life and promoting intangible values that add quality to the tourist and cultural experience.Our goal is to demonstrate how the overall analysis of these issues may improve the integration between development and conservation of heritage, not only to meet the challenges of emerging trends in cultural tourism, but mainly to keep heritage alive, diversify its uses and enhance its ability to improve the quality of life of the contemporary society.
Document joint
III-1-Article7_Yánez.pdfLicence
Creative Commons Attribution-Non Commercial (BY-NC)
ICOMOS International Secretariat - 11 rue du Séminaire de Conflans
94220 Charenton-le-Pont, France
Tel. +33 (0) 1 41 94 17 59
E-mail : secretariat@icomos.org
Pour toute demande presse & média, contacter : communication@icomos.org
