Résumé en anglais
The paper will try to represent the spirit of the place named Kumrovec which happened to be both, an open-air museum of Croatian traditional architecture and place where Josip Broz Tito, the president of ex-Yugoslavia was born. Because of many political changes that happened recently, the place was changed from the most visited to almost forgotten. The case study that was donein 2004., as an international project between Faculty of Philosophy University of Zagreb, Croatia and University of Bergen, Norway showed that spirit of the place can be switched and meanings multiply but it can’t be dead by request. People and the place itself keep it alive or more precisely phenomenon of collectivememory, its tangible and intangible parts. The place stands for reality that is recognized in collective mind, what gives possibility for individuals to feel part of the group and identify themselves. On the other hand users form the place and its spirit depending on their beliefs and values.