Résumé en anglais
Most cultural heritage sites present theirvisitors with meaningful interpretation of place and
objects on display. Visitors are engaged and a range ofobjectives fulfilled. For some sites interpretative
provision is limited and not so successful, there aredegrees of authenticity and guidance which do not
provide visitors with a stimulating and enjoyableexperience. The challenge is to find ways of engaging
visitors not only to the value and significance of a site butalso to raise awareness of its vulnerability. This paper
will consider how we can effectively transfer the spirit ofplace to cultural heritage sites using the dynamics of
effective interpretation and design (including the use ofnew technology). Using examples drawn from the UK,
including the new Culloden Visitor Centre in Scotland,the discussion centres around the concept that effective
interpretation safeguards cultural heritage sites and givesmeaning to place, fully engages its visitors and provides a
context for ownership, personal experiences andmemories.