Résumé en anglais
The Cultural Tourism and Visitor Management Framework (CTVMF) is a contribution by the Organisation of World Heritage Cities (OWHC) in support of its members and broader community involved in planning, development and management where cultural tourism and World Heritage is concerned. The CT & VM Framework supports the application of two existing and comprehensive resources developed and made available through the ICOMOS and UNESCO: ICOMOS International Cultural Heritage Tourism Charter (2022) and UNESCO Visitor Management Assessment & Strategy Tool (VMAST). The CT & VM Framework, which also integrates the UN Sustainable Development Goals (UNSDGs), provides World Heritage site management authorities and Destination Management/Marketing Organizations (DMOs) with an operational lens to see and apply these resources in combination. The framework specifically supports a collaborative and strategic approach for operationalising principles and good practice related to cultural tourism, visitor management and heritage protection, and the formulation of recommendations that can be brought forward to the highest level of political attention and support. The CT & TVM Framework provides a general and flexible framework that can be applied across OWHC member cities and beyond. Applied on a regular basis it supports adaptive and proactive site- and destination management for community resilience and protection of heritage of Outstanding Universal Value.